, the firm that developed the EOS.IO software, won’t be using the public EOC mainnet to launch its cryptocurrency-powered social media platform Voice.

According to the company’s frequently asked questions page, Voice will instead be using a “purpose-made EOSIO blockchain.” In time, the page adds, it hopes Voice will “leverage the EOS Public Blockchain.”

It reads:

While Voice is in beta and a highly iterative state, it will be run on a purpose-made EOSIO blockchain. In time, we would like Voice to leverage the EOS Public Blockchain, and potentially others that can meet the performance and governance demands of Voice.

CoinDesk points out this counters a statement included in the original press announcement of Voice that made it clear “ will launch the Voice platform on the EOS Public Blockchain.” At the time, even reserved 3.3 million EOS of RAM, which most believed was to power the social media platform, although the firm never confirmed it.

Voice, as CryptoGlobe reported, is a cryptocurrency-powered social media platform plans to launch on February 14 that’s set to challenge social media giant Facebook by not leveraging its users’ information for its own gain.

While the motives behind’s change are unclear, some are speculating that problems with the EOS network were behind the move, as they could eventually slow down Voice’s operations and hinder its growth. As reported, last year the EIDOS airdrop rewarded users for conducting as many transactions as possible, and brought the blockchain to a “congestion mode.” itself built the EOSIO software, which was then used by various organizations to launch the EOS network. Other organizations have used the software to deploy other networks, one of which is Telos.

Speaking to CoinDesk Douglas Horn, who runs Telos, revealed he’s optimistic Voice could at some point partially using the Telos blockchain for Voice, as the firm claimed its allocation on the network last year, suggesting it may be interested in running applications there.

Voice, it’s worth noting, is set to reward its users who engage on the platform with Voice Tokens. Engagement, according to the firm, is “being you, and expressing your voice.” Users will be able to cash in on Voice Tokens in order to draw greater attention to their content, thereby creating a network where “what’s good for the platform is also good for you.”

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