Fidelity International has announced the launch of the Fidelity International Campus within the metaverse platform, Decentraland ($MANA).
According to a press release shared with CryptoGlobe, this innovative project aims to promote financial literacy and educate users on the importance of financial planning, money management, and investing in an immersive virtual environment.
As per the press release, with the rapid growth of Web3 technologies and the metaverse, there is an opportunity to create virtual environments to educate and communicate with people across the globe. The Fidelity International Campus is reportedly one of the first metaverse experiences of its kind, launched by a global asset manager.
The press release describes the Fidelity International Campus as a unique digital space designed to offer users a fun and engaging experience. It features interactive games, galleries, and experiences such as The Game of Life, the Social Mobility Gallery, and the Discover Fidelity building. Users can unlock digital assets like non-fungible tokens (NFTs) and exclusive Decentraland wearables, adding an extra layer of interest to the learning experience.
Fidelity says The Game of Life simulates real-life financial scenarios, helping users explore smart financial decisions. The Social Mobility Gallery highlights the company’s efforts in building better financial futures through supporting social mobility and even allows users to mint NFTs. These limited-edition NFTs were created in collaboration with students from School 21 in Stratford, London.
Emmanuelle Pecenicic, Head of Digital Propositions and Partnerships, Asia Pacific ex-Japan at Fidelity International, is quoted in the press release as saying that the Fidelity International Campus aims to provide access to practical financial knowledge to a wide audience, particularly younger generations who are highly engaged with web3 technology.
According to Fidelity, this initiative represents a new frontier in financial education, offering a dynamic and engaging way for users to learn about finance in the digital age. By providing an interactive and entertaining environment, it aims to encourage more people to improve their financial literacy and ultimately build better financial futures.
