Open SaaS ecommerce platform BigCommerce (Nasdaq: BIGC) has announced “a strategic partnership with cryptocurrency leaders BitPay and CoinPayments to easily and securely deliver cryptocurrency payment solutions to BigCommerce merchants in select countries.”

BigCommerce’s press release stated that “by expanding its crypto ecosystem, BigCommerce opens up opportunities for its merchants to offer payment options, broaden market share, tap into a new customer base and accelerate international growth through innovation.”

Austin-headquartered BigCommerce “provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use,” and “tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove and Vodafone.”

The press release went on to say that “BigCommerce’s open, flexible approach to ecommerce means merchants can choose which cryptocurrency payment solutions work best in their BigCommerce store,” and that “with single-click integration, merchants can begin offering cryptocurrency as another payment method for shoppers looking to spend their cryptocurrency.”

Marc Ostryniec, chief sales officer at BigCommerce, had this to say:

“Expanding our crypto ecosystem to include trusted best-of-breed partners is just one step towards driving innovation and growth for our merchants. A new era of consumers are passionate about transacting using crypto, and we’re helping them do it. Merchants embracing this new technology can remain relevant and maintain a cutting edge as the world of payments continues to shift to digital currency.“

Crypto payment processor BitPay enables merchants to “accept a variety of cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), Bitcoin Cash (BCH), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC), Litecoin (LTC), XRP (XRP) and 5 USD-pegged stablecoins (BUSD, DAI, GUSD, USDC, and USDP).”

BitPay CEO Stephen Pair stated:

“Accepting cryptocurrency can be intimidating and complex with, at times, a learning curve. We’ve teamed with BigCommerce to help minimize the lift for merchants to add crypto as a payment option alongside their existing payment methods in just a few clicks. Our strategic partnership and integration with BigCommerce moves crypto into the mainstream and supports a different future for payments to transform how merchants receive money around the world.”

BigCommerce also mentioned that some of the main benefits of this partnership are as follows:

  • “By offering cryptocurrency as a payment method, merchants can open their brands to an entirely new global market to develop trust and loyalty with forward-thinking consumers across a range of retail categories.“
  • “With crypto transactions, fees are often much lower than traditional financing, reducing transaction costs for merchants and putting the savings back into the business.“
  • “By expanding payment options to choose from, merchants are able to streamline the purchase path to enhance the shopper experience.“
  • “By accepting cryptocurrencies, merchants gain a competitive edge by moving with technological advances in ecommerce and changing consumer demands.“