Voice, the cryptocurrency-powered social media platform developed by Block.one, the firm that developed the EOS.IO software, is set to go live later today, Valentine’s day.

According to posts on social media, Voice is currently asking its users to request access to the platform at a time in which its CEO, Salah Zalatimo, posts on its blog about why the platform is being launched. In a blog post, Zalatimo wrote that we’re living in a “post-truth era where many media platforms have lost their way,” as media should “empower us and bring us together.”

He added:

Today, our largest media platforms seed fear, uncertainty and doubt into our world. Many of us have thrown up our arms and walked away, deleting accounts and cutting cords⁠ in frustration at our disjointed world.

The CEO added Voice is being built to counter the trend, as it’s a “platform architected for integrity, where real people can publish real content and have real discussions.” The cryptocurrency-powered blockchain platform is being launched on the Voice.com domain, which Block.one paid $30 million for.

The platform’s beta is, according to a blog post the firm published, going to go live in the United States only. Over time, Voice is set to rollout to other English-speaking countries before the platform is pushed to users throughout the world.

To use the platform, Voice users will have to go through know-your-customer (KYC) checks, as the cryptocurrency-powered social media platform is looking to completely get rid of bots so real people can engage with each other. As CryptoGlobe reported, Voice won’t be launched on the public EOS mainnet.

Instead, it will launch on a “purpose-made EOSIO blockchain,” even though Voice hopes it will “leverage the EOS Public Blockchain” in the future. Initially, Block.one planned to launch the platform on EOS, going as far as reserving 3.3 million RAM on its blockchain in a move believed to be preparing the resources needed to run Voice.

The motives behind Block.one’s change are unclear, although some speculate they’re related to the EIDOS airdrop, which rewarded users for conducting as many transactions as possible and brought the blockchain to a “congestion mode” because of it. If such an event happens after voice is launched, its growth could be hindered after operations freeze.

It’s worth noting Voice is set to reward users who engage on the platform with Voice tokens. Engagement, according to the firm, is “being you, and expressing your voice.” Users will be able to cash in on tokens to draw greater attention to their token, creating a network where “what’s good for the platform is also good for you.”

Featured Image Credit: Photo via Pixabay.com.