For the Monterey Car Week (2019) in California, Automobili Lamborghini (“Lamborghini”) presented something very special: the one-off “Aventador S by Skyler Grey”, a Lamborghini Aventador S in Arancio Atlas (orange) personalized by 19-year-old American artist Skyler Grey “who has been called the “Fresh Prince of Street Art” and is a “rising star of world street art.”
Monterey Car Week is “one of the most anticipated automobile events in Monterey County, California every year;” it starts on August 9 and finishes on August 18.
According to Lamborghini’s press release, Skyler Grey is “the youngest artist to have his work exhibited in museums and international art fairs, and he was named in the 2017 Forbes “30 under 30” list of the most influential artists worldwide.” His pop art has “often brought him comparisons to artists the likes of Andy Warhol, Keith Haring, and Jean-Michel Basquiat.”
Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini, had this to say:
Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art. It is a project connected with our new paint shop in Sant’Agata Bolognese, a place where technology and art meet and where our specialists are tasked with turning our customers’ dreams into reality, in the search for aesthetic perfection.
The car was delivered to Skyler Grey as though it were “a blank canvas,” and was “painted in the new Lamborghini paint shop just recently inaugurated in Sant’Agata Bolognese.”
The unique Aventador S by Skyler Grey, which has already been purchased by an art collector, will be the first Lamborghini to be certified via blockchain technology via a pilot project called “Lamborghini Sicura” that was “launched in collaboration with Salesforce and aimed at protecting the car as a work of art.” This involves “a process of authenticity certification, which makes use of Salesforce Blockchain technology to guarantee data security and incorruptibility.”
The aims of this protection system are to “to prevent counterfeiting; to trace and certify all the information related to the model; and at the same time favor an increase of value for all the stakeholders.”
Featured Image Courtesy of Automobili Lamborghini S.p.A.
