Animoca Brands, a Hong Kong-headquartered blockchain gaming startup, has announced that it has “secured a global licensing agreement” with Formula 1® (“F1”) to create and publish a new racing game called F1® Delta Time.
According to the press release provided by Animoca Brands, F1®, with its global television audience of 1.6 billion people, hosts races in 21 countries spread over five continents. Liberty Media, which acquired F1 in 2016, “is growing he sport and improving the fan experience through partnerships with te world’s most innovative companies, significant investments in new technologies, and widening access to content and deeper fan engagement.”
F1 Dela Time will have “a collectible component based on non-fungible tokens (NFTs) as well as a racing component utiising those NFTs.” Phase one of this game, which will be featuring “NFTs based on Formula 1 intellectual property,” is expected to launch on May 10, “with additional phases to follow.”
According to Forbes, all “cars, drivers and components in the game are NFTs, each of are verifiably unique, wholly owned by a player who has the permission to use, trade or sell it.” Also, all “NFTs have special race day attributes that increase the chances of winning races and are produced in limited quantities as determined by their level of rarity.”
Yat Siu, co-founder and chairman of Animoca Brands, said:
“Securing a partnership to make blockchain games with Formula 1 – one of the most recognised brands in sport – is a notable achievement. We will leverage Formula 1's considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”
If you go to www.f1deltatime.com, you can see the pre-launch website for the game, which offers “product news and updates, a countdown to the game’s launch, and free in-game gifts.”
Featured Image via Pixabay.com
