The Brave browser’s Basic Attention Token (BAT) has recently seen its price jump over 12% against the US dollar, after Coinbase added it to its Earn program, which helps users learn about cryptocurrencies by rewarding them with tokens.

Shortly after the US-based cryptocurrency exchange announced the move and invited various users to learn about BAT, a cryptocurrency created to support the privacy-centric browser’s ad model by rewarding publishers based on attention, and earn tokens doing so, the price jumped.

BAT's price performance in the last 24-hour period

According to Coinbase’s announcement, some users were already invited and can earn up to $10 worth of the ERC-20 token by completing the provided educational lessons. Its earning program ends with what appears to be a call-to-action for users to try out the Brave browser, and earn tokens doing so.

As Coinbase explains it, they believe “learning about crypto and earning crypto is a great way to get people to evaluate and use more utility tokens without having to buy them outright.”  Users who weren’t yet invited to earn BAT can visit the Coinbase Earn BAT page to watch the videos for free, or join a waitlist to be notified and earn tokens.

To be notified, they have to have verified their identity, and opted in to marketing communications, the announcement adds.

While Brave’s ad program that’ll reward users for seeing ads isn’t yet live on its main browser, it is already being tested on its developer version. It doesn’t yet reward users with BAT tokens, but gives them a glimpse of what to expect.

Thanks to its privacy-focused features, built-in adblock, and more the browser has already surpassed 5.5 million monthly active users. Its ads, supported by BAT, are reportedly going to be rolled out beyond its own browser in the future.