Past advertising crackdowns by tech giants like Google and Facebook on cryptocurrency and blockchain companies forced entities to get creative. As a result, one exchange decided to promote their service in the real world with a bus.
Recent reporting from The Next Web highlights the case of the SATOS exchange in the Netherlands. The organization decided to buy an entire bus’ worth of advertisement space to attract attention.
Taking Cryptocurrency To The Streets
SATOS’ LinkedIn page says the company has been “actively trading bitcoin since 2014” and has sold more than 300,000 of the cryptocurrency.
The exchange decided to roll out its first Amsterdam bus advertisement in the summer and has attracted a lot of attention on social media and other websites, as people discussed the message.
SATOS marketing manager Stijn Jager told TheNextWeb the idea behind the bus advertisements was to drum up attention for the brand rather than attracting new exchange users.
According to him, it is better to get a smaller number of people who take photos of the advertisements and share them, as opposed to just having people pass by without a second thought.
A journalist from The Next Web found how it is possible to do what SATOS did (fill the exterior of a bus full of advertisements) for €2,500 ($2,847) per week.
The Municipal Transport Company (GVB) of Amsterdam says outside bus advertisements are “effective and an attention catcher.” The organization also offers advertisements inside of buses, on ferries, and on trams.
Advertisements Still A Contentious Issue
In late September, Google decided to follow in the footsteps of Facebook by getting rid of some of their crypto-related advertising restrictions. The revised rules say regulated exchanges are able to purchase them in Japan and the USA.
However, others argue for advertising bans in order to cut down on the number of people who are just trying to make money off of cryptocurrency and blockchain-related projects.
Otherwise, some in the industry do not express any concerns about advertising bans because they largely promote internally with those who already understand cryptocurrency and blockchain.
